Plant-forward meal delivery service Thistle has launched a holiday hotline (833) 4-VEGTHX to help consumers veganize their Thanksgiving menu. Since the beginning of the COVID-19 pandemic, Thistle’s orders for its plant-based meals have spiked by 18 percent. Because of the rise in demand for plant-based alternatives, the company expects that more people will be considering a turkey-free Thanksgiving this year, so it wanted to create a resource for those who may be cooking a vegan Thanksgiving for the first time.
From November 23 to 25, consumers can call 833-483-4849 between the hours of 11am to 1pm PT to connect to a Thistle culinary expert, who can help with cooking tips and tricks such as seasoning a Tofurky roast and making vegan versions of Thanksgiving favorites.
“Plants are at the center of everything we do at Thistle and we thoughtfully integrate them into our rotating menus every week,” Christina Gutierrez-Williams, Director of Culinary Research and Development at Thistle, told VegNews. “While my team was planning our menu for Thanksgiving week, we had a lot of fun developing vegan recipes that bring new life to the traditional dishes everyone loves and craves—everything from fun appetizers to easy side dishes to decadent desserts. It felt like a natural extension to lend a hand this year and answer questions from anyone curious about hosting a plant-forward, crowd-pleasing Thanksgiving.”