Woman-owned wellness company The Cure•ist—a vegan bath bomb prescription service designed for millennials—recently announced its first collection of pill-shaped bath bombs. Founded by Jenna Rodrigues, The Cure•ist offers handmade vegan and cruelty-free bath bombs free of toxins, parabens, and phthalates. Created to help millennials prioritize self-care, The Cure•ist will donate ten percent of all net profits to BEAM Collective, a nonprofit that works to dismantle the barriers Black communities face when seeking quality mental health services. 

“I created The Cure•ist because I believe ‘me time’ isn’t selfish—it’s critical for [our] mental health and happiness,” Rodrigues told VegNews. “I was inspired to create an experience that would create a moment of action during a moment of self-care … I want to squash the self-care and mental health stigma while reinforcing awareness.”

The company’s collection features six bath bombs such as the energizing Lit AF Bath Bomb made with notes of citrus; the vanilla-scented Millennial Bath Bomb; the lavender-infused Insomniac Bath Bomb; the Boujee Bath Bomb made with bergamot, tuberose, and vetiver for a luxurious feel; the pink and blue-hued Thank U, Next; and the Resting Bitch Face Bath Bomb scented with calming eucalyptus, peppermint, and lemongrass. Each six-ounce bath bomb is made using skin-safe fragrances and environmentally friendly Enviro Glitter

Available for pre-order online, all bath bombs retail for $14 and begin shipping in November.

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