Whole Foods Launches its Own Vegan Holiday Roast

Whole Foods Market (WFM) recently launched a Meatless Plant-Based Roast with Gravy through its own 365 by Whole Foods Market brand. The soy-based vegan roast (suggested retail price $11.99) includes a bread stuffing with onions, celery, and cranberries, and a side of gravy. It is available throughout the holiday season at all WFM locations nationwide and at Whole Foods Market on Amazon. WFM is also offering a Limited Edition Riced Cauliflower Stuffing ($2.99) to complement the meal. 

In addition to the private label holiday options, WFM is also partnering with celebrated vegan chef Chloe Cascarelli for a prepared vegan Thanksgiving meal, which consists of a Cremini Mushroom Roast with Mushroom Gravy, Miso Creamed Greens, Coconut Sweet Potato Casserole, Jalapeño Cornbread Dressing, and Pumpkin Curry Soup.