California-based company Impossible Foods will donate up to 100,000 plant-based burgers throughout December to fight hunger through its “Buy Impossible Burger, Give Impossible Burger” campaign. For every Impossible bundle (which start at $49.99 plus tax) purchased through its direct-to-consumer website, the company will donate the same amount in Impossible Burgers—up to 100,000 plant-based patties—to Feeding America food banks in the San Francisco Bay Area. Customers in the contiguous US receive free two-day shipping and all orders are delivered in compostable and recyclable packaging.
“Hunger in the midst of COVID-19 is one of our country’s most pressing issues and is expected to be at an all-time high this holiday season,” Jessica Appelgren, Vice President of Communications for Impossible Foods, said. “To help address this growing challenge, we are proud to partner with Feeding America to provide food to families in need in the Bay Area. We hope our customers will take advantage of our Buy One, Give One offer to stock up on Impossible Burger for a new twist on holiday recipes, and to support the community in what can be a challenging time of year.”
Hunger in America
Prior to the COVID-19 pandemic, one in nine people faced hunger in the United States. Feeding America projects that more than 50 million people, including 17 million children, may face hunger in 2020. “We are grateful to Impossible Foods for their commitment to help alleviate hunger for families in the Bay Area,” Lauren Biedron, Vice President of Corporate Partnerships at Feeding America, said. “During this time of increased need, their support will make a difference for our neighbors who are struggling to put food on their tables.”
Throughout 2020, Impossible Foods has partnered with a variety of organizations to support its humanitarian and social justice efforts. The company is on track to donate one million burgers this year with plans to extend its social good initiatives throughout 2021.