Today, Beyond Meat’s newest product, Beyond Meatballs, will launch at select Costco locations nationwide, including in California, New Jersey, New York, Texas, Hawaii, Florida, Colorado, and more. The store will offer a 24-pack of the vegan meatballs at a suggested retail price of $9.99. The pre-rolled vegan meatballs—which are pre-seasoned with a blend of Italian spices—initially launched in September at Whole Foods, Stop & Shop, Sprouts, Harris Teeter, Kroger, and Albertsons, where they are sold in 12-meatball packs for a suggested retail price of $6.99.
While this is the first time Beyond Meatballs are available at Costco, Beyond Burger launched at the big box store in December 2019 with a four-pack (eight patties total) that retails for $14.99, marking the brand’s entry into the club store channel. In early 2021, Beyond Meat will release two new versions of the Beyond Burger—a “juicier” version and one that the brand says is its “most nutritious patty yet”—designed to mimic the types of beef traditionally offered by meat companies to give consumers more choice when it comes to plant-based alternatives.
With the Costco launch, Beyond Meat products are now available at 122,000 retail and food service outlets in 80 countries around the world with 28,000 retail outlets stocking its vegan meats in the US.