This week, plant-based startup Impossible Foods announced its partnership with Disney Parks, Experiences, and Products which will bring the Impossible Burger—Disney’s “Preferred Plant-Based Burger”—to multiple locations across the Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line. “We’re excited to add more items featuring the Impossible Burger to our menus,” Chef John State, Culinary Director at Disneyland Resort, said. “We’re always looking for ways to bring more flavor, innovation, and creativity to the Disney dining experience and we’re delighted to include Impossible Foods in new dishes that our guests and fans are sure to enjoy.” To kick off the partnership, on February 28, Disney will showcase several new items made with the meatless burger at Disney California Adventure Food & Wine Festival. “We are thrilled to be working with Disney,” Impossible Foods President Dennis Woodside said. “The millions of park-goers who visit Disney Parks and Resorts and sail on Disney Cruise Line each year—including those who are reducing their impact on the environment by eating less meat—will now be able to order the Impossible Burger and other delicious dishes made with our plant-based meat. We look forward to the exciting opportunities ahead with this new relationship.”
The new partnership expands on Disney’s commitment to add more plant-based options across its properties. In October, Walt Disney World added 400 new plant-based dishes to all major and quick-service restaurants, an initiative that will expand to Disneyland Resort in California in spring 2020.