Unilever-owned brand Knorr—a food company that was founded in 1838—recently launched vegan soup stock pots in the United Kingdom. The new line is available in three flavors: Kaffir Lime & Ginger, Smoked Chili & Tomato, and Paprika & Sundried Tomato. “Cooking from scratch is a huge trend right now, as is the desire to eat less meat. People want ideas and help to make sure the new dishes they are creating taste great,” Hazel Detsiny, Managing Director of Unilever Food Solutions, said. “Our new vegan stock pots are great for this; they add depth of flavour to vegetarian or vegan dishes and the continued growth in the category clearly reflects this.“These exciting new flavour variants, which reflect the way people are cooking and eating, provide easy ways to add punch to scratch-cooked meals.” The new vegan stock pots are part of Knorr’s “Cheat on Meat” campaign, in which it partnered with chefs David Myers and Si King (collectively known as the “Hairy Bikers”) to promote meat-free cooking.