This spring, Tim Hortons—Canada’s largest quick-service chain—will add almond milk to all of its nearly 4,000 locations across Canada. The brand previously only offered soy milk and customers have petitioned it to modernize its menus to include almond milk—which Starbucks added in 2016—for several years. “These adjustments may seem basic, but that’s the point: being the absolute best at the basics that we’re already famous for,” Jose Cil, CEO of Tim Hortons parent company Restaurant Brands International (RBI), said. Last summer, Tim Horton’s tested three vegan milk options—soy, almond, and oat—at its “innovation café” in Toronto and experimented with breakfast and lunch options made with Beyond Meat at stores across Canada. While Tim Hortons ultimately removed the Beyond Meat options, other RBI-owned chains, particularly Burger King, are going “all-in” on plant-based meat options. “I think it’s just the beginning. It’s a brand new category, it’s a category we are leading not just in the US but globally,” Cil said about the chain’s growing partnership with plant-based brand Impossible Foods. “And we think there is a lot of work to do still in terms of raising awareness, what are the benefits of it, and then being able to offer some different products as well as occasions so that the consumer could expand their knowledge of the product. We are all in.”
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