This month, fast-food chain Subway launched the fully vegan Sub Veg sandwich at its locations across Brazil. The new option features a soy-based patty, vegan cheese, and barbecue sauce and is served on Italian bread, and customers can order the components as part of a salad or wrap. Subway developed the Sub Veg in partnership with market research firm Galunion and Brazilian Vegetarian Society (SVB)—which has been petitioning the chain for a vegan option for three years. “We at SVB believe that the launch could not come at a better time,” SVB Campaign Manager Monica Buava said. “More and more people are looking for vegetable protein options that can bring them a pleasurable taste experience and Sub Veg comes to meet this growing demand from Brazilians who are rethinking their eating and consumption habits.” In recent years, Subway has extensively updated its menus worldwide to include plant-based options. In January, Subway added the Meatless Meatball Marinara—a fully vegan sandwich that features meatballs, cheese, and marinara sauce—to all of its United Kingdom locations. Last year, Subway launched a similar option—made with Beyond Meat’s vegan meatballs but with dairy-based cheese—at 685 test locations in the United States and Canada. In January, Subway expanded the vegan option to all Canadian locations but has yet to announce a nationwide expansion in the US.
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