This month, new vegan grocery store GTFO It’s Vegan launched online with 400 products available for nationwide delivery. The company is founded by husband-and-wife team Marc and Tanya Pierce with the mission of inspiring people to try vegan food. “The name we chose for the company is based on our official company name GreaTFOods It’s Vegan, but it is designed to elicit the exact response you may think,” Marc Pierce said. “When you try our products, the first thing we want you to think is ‘GTFO It’s Vegan!’”

GTFO offers well-known products such as JUST Egg, Lightlife sausages, and Gardein meat crumbles, along with items from lesser-known brands such as meat patties from Shroomeats,  spinach dip from Rabbit Hole Foods, and cauliflower hemp seed camembert from Grounded Foods. “Most of the innovation in this industry starts with small businesses and aspiring entrepreneurs,” Marc Pierce said. “Our goal is to introduce these amazing innovations to the world. Launching the company gives us the opportunity to help these small businesses, in a time when the pandemic has hurt their operations.”

GTFO is starting with online retail but plans to expand into opening physical vegan grocery stores. “Our mission is to become one of the most important companies in this century to ensure the sustainability of our environment,” Tanya Pierce said. “And vegan groceries are just the start; we will expand into vegan clothing, make-up, and many other categories that currently use animal products.”

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