Vegan protein cookie brand Lenny & Larry’s recently partnered with United Parcel Service (UPS) to offer a “Donate to Drivers” program as a symbol of gratitude to UPS drivers, who are working harder than ever during the ongoing COVID-19 pandemic. As part of the program—which runs until June 27—Lenny & Larry’s will donate one cookie for every $2 a customer spends on its website. The cookies are meant as a sweet treat for UPS essential delivery employees to keep them energized with a protein-packed snack during their work shifts, and to brighten their day.
“While brainstorming ideas for our April Food’s Day donation, a campaign where Lenny & Larry’s donated product to Feed The Children instead of playing a joke, our team reflected on the true unsung heroes who have been working endlessly to make sure we get all our deliveries safely transported while practicing the stay-at-home measures,” Megan Crossland, Lenny & Larry’s Vice President of Marketing, told VegNews. “A Lenny & Larry’s employee left cookies and water out for her delivery drivers to great reception and instantly we knew it was a great way to expand our donation efforts during these unforeseen times. It was a no-brainer to provide our delicious protein treats as a thank you and we are thrilled to partner with UPS so their delivery drivers receive some added appreciation.”
The goal is to donate 50,000 cookies to UPS drivers. Lenny & Larry’s will be tracking donations on its website.
The VegNews Mega Birthday Sale ends July 31 at midnight! Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine—at a special birthday price. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!