Rapper Jermaine Dupri, Atlanta-based vegan restaurant Slutty Vegan, and plant-based brand Impossible Foods recently partnered to launch a year-long campaign to feed communities across the country as they exercise their right to vote. The “Votenik” event aims to make the voting experience interactive and fun. It kicked off today at a voting site in Atlanta, GA, where Dupri and Slutty Vegan founder Pinky Cole were on site with the Slutty Vegan food truck to give out complimentary Sloppy Toppy burgers, which feature Impossible Burger patties topped with jalapeños, vegan cheese, caramelized onions, lettuce, tomato, and “Slut Sauce” on a vegan Hawaiian bun. 

“This is the next step in making sure that everyone gets out and votes,” Cole said. “This is the most productive way to get our voices heard, and we are beyond grateful to be launching this initiative with both Jermaine Dupri and Impossible Foods.” 

Earlier this year, just before the COVID-19 pandemic shut down businesses, Slutty Vegan planned to set off on a 50-city food truck tour to help register customers to vote while they waited in line for food. With the new Votenik initiative, voters will be offered hand sanitizer as they arrive and will be asked to stand six feet apart. The Votenik event plans to stop in Washington DC, New York, and Philadelphia, among other places. 

The Votenik event is the latest initiative of Cole’s Pinky Cole Foundation, which is currently supporting communities during COVID-19 through various initiatives that include paying the rent for other small businesses in the Metro-Atlanta area and providing meals to Atlanta’s essential workers.