For the month of June, vegan-friendly beauty brand LUSH will partner with social justice organization American Civil Liberties Union (ACLU) to host virtual Pride Month events with the mission of generating support of The Equality Act—legislation that would protect members of the LGBTQ community from descrimination in key areas of life such as employment, housing, education, and public spaces and services. Kicking off the month today at 1pm EDT, LUSH will screen documentary series Trans in America followed by a question and answer portion with ACLU’s Director for Transgender Justice.
On June 8, LUSH brand and product expert Erica Vega and Vancouver-based trans rights activist Anasteja Layne will be hosting a Beauty in Transition, a virtual conversation featuring LUSH product recommendations specifically for men and women with transitioning bodies, with options for personalized beauty consultations. On June 15, 22, and 29, LUSH and ACLU will host moderated panel discussions that will focus on past achievements in the fight toward equality and the work that is left to do.
LUSH customers can also support equality by purchasing a vegan Charity Pot Body Lotion, an ongoing effort where LUSH donates 100 percent of proceeds (minus taxes) to grassroots organizations that are working on human rights, environmental justice and animal protection.
LUSH is carefully aiming to reopen its stores in the United States and Canada by early July with new and extensive safety protocols in-store for employees and customers, along with curbside pick-up options.