Vegan chef, author, and entrepreneur Ayinde Howell recently made a 30-year commitment to donate 5 percent of annual net sales of his brand Mac and Yease—which will be matched by his personal salary income—to organizations dedicated to the education, justice, and liberation of Black Americans. Last week, Howell hosted a 24-hour sale of Mac and Yease that included donating 30 percent of sales to The Bail Project following the mass arrests during recent social justice protests across the country. Since then, Howell decided that he wanted to continue helping the movement financially for the next 30 years so that what happened this year doesn’t happen again in 2050.
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After the success of our 24 hour sale where we raised money for the @bailproject I’ve decided to make that a permanent part of my business structure. From now on I’ll be donating 5% of my annual net sales matched by my personal salary income to organizations that are dedicated to the education, justice, and liberation of black Americans. From now on your dollar will help with that this is truly for us by us. Us as defined as people who want to see the true meaning of America manifested, us being the people who want to end the fight and argument over whether or not black people have the right to live as equals, us who want to end systemic racism. Spread the word. iEatGrass, LLC People, Planet then Profit. ✊🏾✌🏾 … #blacklivesmatter #amplifymelanatedvoices #undefeated #vegan #veganbaby #vegans #vegansofig #vegansofinstagram #vegetarian #veganrecipes #entrepreneur #veganfoodshare #vegancommunity #veganfoodporn #vegano #blackmen #Tutorial#blackvegancommunity #blackvegansofig #picoftheday #pictures #chef #cheflife #beard #beardsofinstagram #beardgang #Runner #COVID19 #Coronavirus
“I can’t get tired. I don’t want my nephew to tell me his, ‘I got shot with a rubber bullet in the face while marching’ story in 30 years,” Howell told VegNews. “I can’t take my blackness off, so it was a pretty easy decision. I can’t earn my way out of racism. So until being a normal Black person is safe, I have work to do.” Howell plans to donate to Black Lives Matter and the Bail Project, among others.
Howell first created the vegan mac and cheese recipe Mac and Yease as a tribute to his great-grandmother. The dish debuted in the hot bar at Whole Foods Markets in the Southern Pacific region in 2018 and has since expanded to more locations.