Woman-owned vegan brand Black Girl Sunscreen recently raised $1 million from a private female investor. In 2016, founder and CEO Shontay Lundy began developing a sunscreen formulation specifically designed to hydrate and protect melanated skin without leaving a white residue. The brand’s vegan, reef-safe products are made with a combination of avocado, jojoba, aloe, cocoa butter, and carrot juice, along with antioxidants such as cacao.

“I worked hard for three years. We created a groundbreaking product for an underserved market that resonated with our community. Black Girl Sunscreen brought awareness and shifted a mindset around people of color wearing sunscreen,” Lundy told Forbes. “Lastly, it didn’t hurt that we secured a partnership with a big-box retailer, which activated national exposure for our brand.”

Currently, Black Girl Sunscreen—available in SPF 30 and SPF 50 for kids—is the only independently Black-owned brand available in the suncare section at 200 locations of Target. Lundy is one of few Black female business founders to reach the $1 million investment level which, according to demographic study Project Diane, increased from only 12 women in 2015 to 34 women in 2017 nationwide.

Share this

Vote for your favorite vegan products in the 2023 VegNews Veggie Awards!

Vote Now