Today, vegan meal kit subscription brand Purple Carrot launched a line of single-serve frozen meals at most Whole Foods Market locations nationwide. Purple Carrot worked with Conagra Brands, the parent company of vegan brand Gardein, to develop the new bowl meals which are available for a suggested retail price of $5.29 each in four flavors: Maple Chipotle Veggie, Sweet Corn Elote, Fiesta Pepper, and Plant-Based Meatball Marinara—the last two of which are made with Gardein Beefless Ground and Meatless Meatballs, respectively.
“As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” Purple Carrot Founder and CEO Andy Levitt said. “From the beginning, Purple Carrot has been dedicated to creating incredible plant-based meals that even non-plant-based consumers will love, and our new frozen line is no different.”
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