Today, fast-food chain Wienerschnitzel added a new smoked vegan hot dog to its menu at select locations in California, Texas, and New Mexico. The world’s largest hot dog chain is the first to offer the Field Roast Signature Stadium Dog, a new vegan hot dog developed by Field Roast that is made from pea, brown rice, and fava bean protein and is double smoked using maple hardwood wood chips and a combination of steam and dry heat.
“This isn’t just another hot dog—a lot went into creating a truly unique product. The new Field Roast Signature Stadium Dog was inspired by the flavors of premium, kosher-style beef hot dogs, and unlike other products that use liquid smoke for flavor, our dogs are smoked in a real smokehouse,” Dan Curtin, President of Field Roast’s parent company Greenleaf Foods, said. “Wienerschnitzel is the perfect partner to debut our Plant-Based Dog because, simply put, they know hot dogs.”
Meatless hot dogs at Wienerschnitzel
Wienerschnitzel is offering Field Roast’s new hot dog as part of three menu options: Backyard Veggie Dog (topped with dairy-based American cheese, a pickle spear, tomato, ketchup, and mustard); Barbeque Veggie Dog (served with barbecue sauce, a pickle spear, and onions), and Chicago Veggie Dog (topped with a pickle spear, tomato, sport peppers, onions, relish, mustard, and celery salt). The buns used are not free from animal products and The Backyard Veggie Dog is topped with dairy cheese.
While the new hot dogs are only available at 19 test locations, Doug Koegeboehn, Chief Marketing Officer of Wienerschnitzel, says they could expand to the chain’s 328 restaurants and franchise locations should they prove popular. “We are excited about the quality of this plant-based hot dog,” Koegeboehn said. “If these plant-based offerings perform well in our test markets, it’s something that we would be excited to offer to our customers chain-wide later this year.”
Field Roast will launch its Signature Stadium Dog in stores in April 2021 where it will be sold alongside its beef-based counterparts.
Editor’s note: this story has been updated to reflect that the buns offered at Wienerschnitzel are not vegan, a fact that was miscommunicated by a repesenative for the chain when this article was first published.