On March 10, the team behind California-based vegan fast-casual chain Veggie Grill is launching a new vegan concept Stand-Up Burgers in Berkeley, CA, with more locations to come. Its menu features vegan versions of fast-food classics, such as The O.G. burger (Impossible patty with Miyoko’s Creamery cheddar, lettuce, tomato, red onion, pickles, and special sauce on a vegan brioche bun); BBQ Bacon burger (Impossible patty with provolone, bacon, pickles, grilled onions, lettuce, barbecue sauce, and chipotle mayo on a vegan brioche bun); Save the Animal-style fries (a play on In-n-Out’s famous fries) with special sauce and grilled onions; onion rings; salads; and shakes. For the months of March and April, a portion of the proceeds of every purchase of its signature Stand-Up Burger or Stand-Up Shake will go to animal shelter Berkeley Humane and vegan non-profit organization Support + Feed

“At our core, we believe in doing good while you eat good and our new restaurant Stand-Up Burgers invites people to do just that and give voice to animals and the planet,” Veggie Grill Co-founder T.K. Pillan told VegNews. “At Veggie Grill we are on a mission to empower people to eat less meat by providing them with different innovative and delicious plant-based experiences. We are excited to introduce Stand-Up Burgers to the Berkeley community and soon to other locations nationwide.”

Burger giveaway

To celebrate the opening, Stand-Up Burgers will be giving away a burger, shake, and French fries to the first 300 people in line (while supplies last) and Free Burgers for Life to one of its Instagram followers. 

Stand-Up Burgers is the second food concept that Veggie Grill has opened this year to address the surging consumer demand for plant-based options. In January, the company launched virtual vegan Mexican-inspired eatery Más Veggies Taqueria.

The VegNews Mega Birthday Sale ends July 31 at midnight! Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine—at a special birthday price. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!

Subscribe