Designer Ditches Wool

Brice Partouche, the French designer behind April 77’s rock-inspired high-end styles, has dedicated himself to removing wool from his fashions, starting with his 2010 Winter Collection. Longtime vegetarian Partouche went vegan in 2009, and had already made a conscious decision to not include fur, leather, and feathers in his designs. His recent decision to also exclude wool came after realizing it was now incongruous with his vegan lifestyle. Patrouche’s pieces are available in the US, Japan, the UK, and France, and will soon be made available worldwide via an online store.