Hella Vegan Eats Seeks Funds for Food Truck

Tiffany and Sylvee Esquivel of festive vegan cuisine company Hella Vegan Eats have created a campaign on startup website Indiegogo to fund a food truck, allowing them to serve their tamales, snacks, and treats to customers in the San Francisco Bay Area. The duo, who founded HVE in 2009, have partnered with La Cocina, a food-entrepreneur support company, and are seeking $15,000 through September 8 to cover the cost of permits, a truck, and local ingredients that allow them to help support urban farmers. Donation options range from $1 to $1,000, resulting in reciprocal gifts from stickers and gift certificates to a four-course catered dinner party.