All eyes will be on President Obama as he throws the first pitch during the 2009 All-Star Game in St. Louis, but the Cancer Project will be vying for attention as well with a new billboard. The digital billboard will feature four hot dogs packed into an “Unlucky Strikes” cigarette box alongside a warning label that reads, “Warning: Hot Dogs Can Strike You Out—for Good.” The nonprofit organization aims to showcase the link between meat consumption and cancer. Cancer Project dietitian Krista Haynes, RD, says that “[l]ike cigarettes, hot dogs should come with a warning label that helps baseball fans and other consumers understand the health risk.” Perhaps patrons will think twice about ordering foot-long brats now that meat has been called out.