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Alicia Keys to Launch Vegan Beauty Brand with E.L.F. Cosmetics

Focused on inner beauty, connectedness, and wellness, the lifestyle beauty brand from this music icon will launch in 2021. 

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Vegan Couple Joaquin Phoenix and Rooney Mara to Produce Film Exposing Link Between Factory Farms and Pandemics

New film The End of Medicine—created by award-winning British filmmaker Alex Lockwood and What the Health co-director Keegan Kuhn—aims to spotlight the role of animal agriculture in the rise of zoonotic diseases such as COVID-19. 

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Rihanna Expands FENTY Brand with Vegan Skin Care Products

The iconic musician unveils the first three products in her new skincare brand FENTY Skin. 

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Hailey Bieber Asks 28 Million Fans to Help Her Go Plant-Based

“Trying to transition over to eating mostly plant-based, about to watch The Game Changers,” the 23-year-old model said. 

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Top Chef Alum Opens Fifth Vegan Burger Shop in Washington, DC 

Chef Spike Mendelsohn’s newest PLNT Burger outlet brings Beyond Burger, vegan chicken sandwiches, and more to the Shaw district. 

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New Celebrity-Packed Show Explores International Growth of Plant-Based Diet

Highway to Health travels the world and shares meals with guests such as Moby, Kevin Smith, and Demian Maia to talk about vegan food, health, and inclusivity. 

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Paris Hilton, Lance Bass, and Woody Harrelson Invest in Vegan Seafood Brand 

With a new group of celebrity investors, vegan brand Good Catch will expand distribution of its fish-free tuna and develop new product lines to save the world’s oceans. 

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LA Band Chicano Batman Creates Vegan Taco to Benefit Local Communities in Need

The band creates a soyrizo- and potato-filled taco in partnership with LA chain HomeState to help families living at the Watts Housing Projects and undocumented back-of-the-house restaurant workers.

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Oprah, Natalie Portman, Jay-Z’s Roc Nation Invest in Vegan Milk Brand Oatly

The Swedish vegan brand sold a $200 million stake of its company and is potentially planning to go public in 12 to 18 months. 

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Cameron Diaz Launches New Vegan Wine Brand

After learning about the animal products many winemakers use in their fining process, the actress teamed up with entrepreneur Katherine Power to create Avaline—a vegan wine brand that uses organic grapes. 

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Jaden Smith Launches Vegan Leather New Balance Sneakers

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Kevin Smith Launches Mooby’s Vegan Meal Kits Nationwide

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Joaquin Phoenix Joins Fight to Help Meat Workers Anonymously Report Abuses at Slaughterhouses

The award-winning vegan actor joins animal-rights group Animal Legal Defense Fund to help meat workers—more than 100 of which have died due to COVID-19—anonymously report unsafe working conditions and animal cruelty at slaughterhouses.

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Lewis Hamilton’s Dog Is Now Vegan and “Super Happy” 

The vegan athlete’s adopted British bulldog, Roscoe, is thriving on a plant-based diet with a softer coat, reduced arthritis symptoms, and less respiratory issues.   

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Country Star Kenny Chesney Partners With New York Brand to Create Rum-infused Vegan Piña Colada Ice Cream

The musician’s Blue Chair Bay Rum teamed up with Tipsy Scoop to offer the ice cream brand’s first-ever vegan flavor. 

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