Meat-Free Hard Rock

Today, Hard Rock Café London begins offering a meat-free Monday menu in honor of vegetarian rock star Paul McCartney’s campaign to reduce consumption of animal products. The three-course, plant-based menu will include the Linda McCartney Vegetarian Burger, Wild Mushroom Soup, Grilled Eggplant Lasagna, and a variety of healthful drinks. Hard Rock International announced that the decision to support McCartney’s Meat-Free Mondays campaign was made after the musician signed on to headline London music festival Hard Rock Calling 2010. The meat-free menu addition makes Hard Rock International the latest restaurant chain to support vegetarianism, with Mario Batali introducing a similar campaign to his 14 US restaurants last month.