MFA Launches Holiday Ad Against Butterball

Following the release of its haunting undercover video at Butterball turkey farms, which revealed workers violently abusing birds, nonprofit Mercy For Animals has launched a new television campaign against the turkey supplier. The ad, which will air in Chicago, IL; Los Angeles, CA; and Raleigh-Durham, NC (the latter is the site of Butterball headquarters) leading up to Thanksgiving Day, issues a warning to viewers that the company’s workers have been found guilty of criminal cruelty to animals. The ad also features footage of a 2011 undercover investigation at Butterball factory farms by MFA. It will reach nearly one million households and can also be viewed and shared online.