PETA in the Middle East

PETA has announced its decision to move into the Middle East. The organization will set up two permanent campaigners in countries yet-to-be-determined. It is also in the process of finding a Middle Eastern celebrity endorser. PETA has said that it plans on focusing on the Kentucky Fried Cruelty campaign, and also work against the Dubai Zoo. Ashley Fruno, PETA’s senior campaigner for the Middle East and Asia, was quoted in Arabian Business saying, “[Animal rights] is a newer concept in the Middle East but people are talking about it and are asking questions and wanting to get involved which is really encouraging to see.”