The path to a healthier heart—and cleaner colon­—starts with soy. Solae, a leader in soy-protein innovation and technology, unveiled a new study at the American Heart Association 2008 Scientific Sessions in New Orleans, La., confirming that soy-protein consumption can lead to a significant reduction in blood cholesterol level and chronic heart disease. The study examined the effect in individuals who had high versus normal blood cholesterol and found that the cholesterol-lowering effect of soy protein was significant in both groups.