Tofurky Sales Increase

Today’s the day turkey and Tofurky compete as the dinner-table centerpiece around the country. According to the National Turkey Federation, 12 percent of Americans had an alternative meal while 88 percent ate turkey last year. Sounds like the vegetarian option is making some serious headway. Thanks to Turtle Islands Foods, 275,634 of its signature Tofurky roasts were sold in the United States, a 37 percent increase over 2006 sales. In spite of the floundering economy, the company projects its 2008 revenues to grow by around 20 percent over last year’s record sales. It’s about time people realized cruelty-free fare is tastier than a carcass.