Veg Fast Food Takes Manhattan

Pamela Elizabeth, co-founder of Blossom Restaurant and owner of Cocoa V in New York City, is set to open a string of healthy, organic, vegan fast-food cafés called Blossom Du Jour. The cafés will offer fresh-pressed juices, wraps, salads, soups, pot pies, baked goods, raw and gluten-free options, and even soft-serve ice cream. The flagship location will be in Chelsea and is set to open September 19, with two other locations to follow in November. “We’d like to see if we can change the reputation of the phrase fast-food,” said Elizabeth. Delivery and catering from Blossom Du Jour will be available seven days a week.