On Sunday, compassionate-living book The World Peace Diet: Eating for Spiritual Health and Social Harmony held the number one spot on Amazon’s Bestsellers list for ten hours, after author Dr. Will Tuttle encouraged the online community to purchase the book in an effort to increase the visibility of vegan issues and generate discussion. This push was part of Tuttle’s World Peace Diet, Compassion, and Health Campaign, which also included nationwide events and speaking tours to help spread the message of the book. The book sold more than 10,000 copies in one weekend, and proceeds from the sales benefit grassroots organizations. The World Peace Diet, published in 2005, focuses on changing dietary choices and informing readers about the impact of these choices on a personal, global, and metaphysical level.