Faux-meat brand Lightlife announced on March 7 that it is launching Plant Our Future, a new initiative in conjunction with nonprofit Urban Farming that aims to empower individuals by facilitating backyard gardening. The Plant Our Future campaign offers Lightlife fans free kits that provide the materials and information needed to plant their own tomatoes, a preliminary measure toward achieving self-sustainability. The meat-alternative leader donates five percent of its profits to organizations that encourage healthy lifestyles, and recently contributed $150,000 to Urban Farming in support of its efforts to raise awareness about wholesome eating and sustainability within food deserts and underprivileged communities.
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