New Vegan Challenge Website to Launch This September

New Vegan Challenge Website to Launch This September

Veganuary will challenge people around the world to go vegan during the month of January.


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The team behind a soon-to-launch website wants people to go vegan for 31 days, and is providing all the tools to help make that happen. Veganuary, the brainchild of co-founders Matthew Glover and Jane Land, will feature recipes, meal plans, dining-out guides, a new product directory, and resources in an effort to encourage visitors from around the world to go vegan for the month of January. The British pair ran a similar campaign this past January with several thousand participants, but is re-launching this Fall with the hopes of reaching 100,000 people in 2015. Content will focus on the health, environmental, and ethical benefits of a plant-based lifestyle.

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