Just Mayo Wins Big Against US Government

Just Mayo Wins Big Against US Government

Hampton Creek has won the right to market its popular egg-less mayonnaise as “mayo,” a decision the company says is a first step in fixing a broken food system.


A long dispute between the United States government and the successful vegan startup Hampton Creek has all but concluded after an agreement was reached today allowing the company’s egg-less mayonnaise Just Mayo to continue marketing its Just Mayo under the current name. After being targeted by the American Egg Board, fending off a lawsuit filed by Unilever, and rising above attempts to have its product pulled from grocery store shelves, Hampton Creek is ending a tumultuous, highly-publicized year with a win, conceding to just a slight redesign of its labeling—“egg-free” is moved up on a list of the mayo’s attributes and the word “just” is redefined as “guided by reason, justice, and fairness” rather than to mean “simply.” The fact that such a minor change—essentially making customers aware of homonyms—is enough to have the US Food and Drug Administration end a year’s worth of litigation only solidifies the company’s status as disruptive juggernaut, and points to consumers’ frustration with the current outdated food system. In a statement on Hampton Creek’s website, CEO Josh Tetrick said, “This isn’t a story about winning or losing. It’s a story about how our food system can be the thread running through much of what’s good in this world. A food system that’s healthier and stronger and more aligned with our values. A food system where the right thing is the easiest thing for a single mom working at a hair salon trying to raise two sons. That’s just.”

Love the plant-based lifestyle as much as we do?
Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!