Shareholders Urge Tesla Motors to Go Vegan

At a stockholder meeting this week, shareholders encourage car company to become world’s first cruelty-free luxury automobile brand.


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At this week’s annual shareholder meeting at Tesla Motors, two shareholders urged the electric car company to become the first “cruelty-free” premium automobile brand. Mark and Elizabeth Peters of Hurst, Texas requested that the luxury line remove leather from its car interiors by 2019. Although Tesla currently offers a vegan option where buyers can request leather-free trim on the seats and custom order a vegan steering wheel, the Peters say it isn’t enough. “Tesla can continue to fill cars with the skins of sentient beings that suffer unspeakable horror,” said Elizabeth in a statement to Bloomberg Business. “Or, Tesla can adopt one of the many faux-leather interiors used by Mercedes-Benz, Lexus, BMW, Infiniti, and others that are cruelty-free.” Shareholders ended up rejecting the proposal.