National self-serve chain Orange Leaf Frozen Yogurt successfully completed its pilot fro-yo drone delivery program at Hope College in Holland, Michigan. Students at the college can now make an appointment to have a Pop-Up Party Box with innovative cold packing materials and Orange Leaf’s frozen yogurt—which includes five vegan flavors such as Dole Pineapple, Dole Orange, Pink Lemonade, Strawberry Sorano, and Spa Day Sorbet—delivered via drone and manned by a human pilot. “Millennials are an important target audience for Orange Leaf,” the chain’s President Geoff Goodman says, “and because we know they are interested in emerging technologies that also offer convenience, we selected a college campus for our first-ever drone delivery test.” Coincidentally, millennials are the driving force behind the booming dairy-alternative industry, predicted to reach $35 billion by 2024. Chipotle reportedly experimented with drone delivery of an burrito recently and while the contents of the package were not identified, drone delivery of a sofritas vegan burrito may soon become a possibility as well.
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