Trade magazine The Grocer released its Top Products Survey of 2016 this month which revealed major behavioral changes in the shopping habits of United Kingdom residents in regard to meat. In October 2015, the World Health Organization (WHO) released a report that linked processed meat to cancer. Shortly thereafter, research began to surface about attitudes of residents toward consuming meat—with 34-percent of the population reporting they believed meat to be a carcinogen in December 2015. Data about meat-buying habits during that time indicated that UK-residents spent £3.5 million ($4.4 million) less on meat products. According to The Grocer’s year-end report, nationwide sales of all meat products have plummeted by £327.8 million ($405.4 million), with bacon sales—which fell by £122.6 million ($151.6 million) or 11.3-percent last year—accounting for the largest decrease in the sector. Sales of sausages also fell substantially by £51.1 million ($63.2 million). For comparison, the report revealed that the sale of cigarettes fell by £210.7 million ($260.6 million), proving that UK-residents are ditching eating meat faster than smoking.