UK’s First-Ever Vegan Billboards Go Up

Billboards displaying slogans such as “Vegan because my milk is for my babies not for you” are plastered around the city of Bristol, England.

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Vegan imagery is popping up around the English city of Bristol in the form of billboards calling upon city-dwellers to make compassionate choices and abstain from animal products. In what’s being described as the United Kingdom’s first vegan billboard campaign, the group Pig Freud has plastered educational posters on streets, buses, and building facades—all displaying images of farmed animals such as pigs, chicks, calves, and fish in an attempt to “get humans thinking about the source and cost of animal-derived foods—and whether they should go vegan.” The campaign was launched in conjunction with Vegfest UK in Bristol, which was held this past weekend.