At an annual shareholder for Google’s umbrella company Alphabest, Inc., executive chairman Eric Schmidt expressed the corporation’s intention to support meatless meat startups. Among topics such as virtual reality, artificial intelligence, self-driving cars, and 3-D printing of building materials, Schmidt presented the concept as “Nerds Over Cattle” to explain the importance of supporting technological advancements in meatless meat production as opposed to slaughtering cows. In a May interview with Fortune, Schmidt named plant-based food as one of six most important technology trends today, stating that he saw a revolution approaching in which plants would replace meat.
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