Global American comfort food chain Hard Rock Cafe will debut a meatless menu in honor of World Vegetarian Month at 42 locations across North America on October 3. The chain launched its vegetarian menu in response to customer demand. The limited-time meatless menu will feature several vegan options—such as the Fennel, Beet, & Orange Salad, and the Wascally Wabbit (pictured), a mocktail made with carrot, apple, and orange juice—along with the Ratatouille Wrap (vegan without aioli) and Pico de Quinoa Arugula Salad (vegan without Feta cheese). While Hard Rock previously launched meatless menus in other regions including Dubai and London, this marks the first time the chain took on the North American market. “Today, consumers are more demanding than ever,” Alex Merchan, Senior Director of Marketing for Hard Rock International says. “They want variety and shareable, immersive dining experiences, and we’ve seen more and more of our U.S. based-guests looking for meatless options while dining out.”
Photo courtesy of Hard Rock International
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