A petition launched by The Good Food Institute (GFI) that asks In-N-Out to add a veggie burger to the chain’s all-meat menu has gained major traction. The petition—which currently has about 25,000 signatures—has been covered by national media outlets, including New York Magazine, Fortune, and a two-minute live news segment on Los Angeles news station KTLA. According to the petition, “In-N-Out has been letting its fans down by failing to serve anything that would satisfy a burger-loving customer who wants a healthy, humane, and sustainable option.” It also points out that many fast-food restaurants—such as Chipotle, White Castle, and even Burger King—have added meat-free options to satisfy customer demand. “In-N-Out is based in southern California,” GFI executive director Bruce Friedrich told VegNews, “which is a mecca for plant-based eating. So In-N-Out should be a leader in offering plant-based options—not a follower.” To demonstrate that adding a veggie burger would be profitable, the petition points out that the popularity of meatless options is growing—particularly amongst burger-loving millennials who possess $200 billion in annual buying power. “By making this single addition,” the petition states, “In-N-Out would be making a huge statement that it truly cares about its customers’ health, and the health of the planet.” Meanwhile, newly opened vegan drive-thru VegeWay Burger in Las Vegas is remaking In-N-Out classic burgers, which owner Kenny Chye saysi, “sell very well every day.”
Love the plant-based lifestyle as much as we do? Get the BEST vegan recipes, travel, celebrity interviews, product picks, and so much more inside every issue of VegNews Magazine. Find out why VegNews is the world’s #1 plant-based magazine by subscribing today!