Vegan Chorizo Wins “Favorite Meat” at Trader Joe’s
Customers choose the spicy plant-based product as the best amongst all meat sold at the popular supermarket chain.
January 18, 2017
Vegan meat Soy Chorizo won for the best meat category during Trader Joe’s 8th annual Customer Choice Awards. The meat-free product was chosen by customers over several meat products in the category—including chicken sausage, ground turkey, and grass-fed ground angus beef. Notably, the second place winner was Trader Joe’s vegan meatless meatballs, with Scandinavian Swimmers placing as a runner-up in the candy category. This win speaks to the growing demand for plant-based meat alternatives, an industry predicted to reach $5.2 billion by 2020. Last year, another vegan product—Speculoos Cookie Butter—gained the highest accolades during the 7th Annual Customer Choice Award by winning best overall product, and was named a runner-up in that category this year.