California-based vegan franchise Cinnaholic recently penned a master franchise deal with a Canadian company. Cinnaholic founders Florian and Shannon Radke told VegNews that 70 new locations are in the works, with the first planned for a January 2018 opening in Edmonton—with Toronto, Regina, and Winnipeg locations to follow thereafter. The shop opened its flagship location in Berkeley in 2009 and has since franchised more than a dozen locations across the United States. Cinnaholic’s menu centers around vegan cinnamon rolls that can be customized with a selection of 30 frosting flavors—such as cream cheese, caramel, and cake batter—and more than 20 toppings, including brownie bites, cookie dough, and marshmallows. “I am so excited to see our vegan cinnamon roll concept expand to Canada,” Shannon Radke said. “Cinnaholic has experienced a massive growth over the past few years, and expanding into new territories shows that vegan companies are getting more and more traction. There’s no denying veganism is on the rise.” Last year, Cinnaholic sold more than 300,000 vegan cinnamon rolls across its locations, and the Radkes hope to double that number by the end of this year.