Muscle Milk Gets into the Plant-Based Protein Game

Muscle Milk Gets into the Plant-Based Protein Game

Company behind dairy-based Muscle Milk products releases aptly-named vegan line Evolve.


Sports nutrition company CytoSport—the maker of dairy-based Muscle Milk—recently released Evolve, a new vegan line of protein shakes, powders, and nutrition bars. “People are looking for different types of proteins, and plant-based is something that’s seeing fast growth,” CytoSport CEO Greg Longstreet told Fortune. “We think that five to 10 years from now, this is the future.” The new pea protein-based line is a first for the company—which was acquired by meat industry giant Hormel in 2014. Companies such as Ben & Jerry’s, Breyers, and General Mills—which have historically used dairy ingredients in all of their offerings—are experimenting with new dairy-free formulations to address the growing consumer demand for plant-based options. The Evolve vegan protein shake line is available nationwide in four flavors—Ideal Vanilla, Toasted Almond, Mellow Mocha, and Classic Chocolate—and the brand’s vegan nutrition bars will launch this spring.

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