New Development: by CHLOE to Stay Vegan Sans Chloe

The company’s co-founder issues a statement that commits to maintaining vegan ideals after Chloe Coscarelli’s departure.


A statement received by VegNews from by CHLOE’s co-founder Samantha Wasser indicates that the brand will remain 100-percent vegan after co-founder and chef Chloe Coscarelli’s departure. A recent ruling by a New York arbitrator allowed the by CHLOE brand—which was comprised of a partnership between restaurant group ESquared Hospitality, Wasser, and Coscarelli—to terminate Coscarelli and continue the brand without her involvement. “By CHLOE never has—and will never plan—to serve non-vegan items,” Wasser says, explaining that confusion about the matter arose due to information “misstated by a New York Post article describing the initial lawsuit.” Wasser expressed gratitude to the vegan community, calling it the “backbone” of by CHLOE’s continued success. “We pride ourselves on offering a menu of whole, plant-based vegan dishes that our guests enjoy nationwide and will never do anything to compromise the integrity of our brand or vegan menu,” Wasser said, adding, “We look forward to continuing to grow the by CHLOE brand and hope our customers will come along for the ride.” Coscarelli—who plans to remove her name from the company’s branding—spoke to the Wall Street Journal about the matter stating, “I will protect the integrity of my brand.”

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