Food advocacy firm Good Food Institute (GFI) will host a tasting event of the Beyond Burger on Capitol Hill on April 28. The event will feature the “bleeding” (thanks to beet juice) patty prepared with vegan condiments and served on a vegan bun. Several speakers—including GFI Executive Director Bruce Friedrich, Beyond Meat CEO Ethan Brown, and Congressional Vegetarian Staff Association President Adam Sarvana—will present the benefits of plant-based foods to the politicians in attendance. “By introducing policymakers to Beyond Meat’s groundbreaking products,” GFI’s Communications Manager Emily Byrd tells VegNews, “our hope is to put the importance of plant-based meats top-of-mind as a critical component in efforts to address food security, environmental and animal protection, and business innovation.” Beyond Meat launched its Beyond Burger to much acclaim last year in the meat section of a Colorado Whole Foods Market. Since the launch, the plant-based burger has made it onto the menu at several eateries, including all 28 locations of vegan fast-food restaurant Veggie Grill. Currently, 535 members of Congress have been invited to attend, and the first 100 will be able to sample what Beyond Meat investor and billionaire Bill Gates says is “the taste of the future.”
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