Vegan Video Series BOSH! Lands Six-Figure Book Deal

The British duo behind the popular Facebook channel will compile a 100-recipe book to bring easy plant-based cooking to a greater global audience.


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The founders of viral vegan cooking video series BOSH! have landed a major book deal. Henry Firth and Ian Theasby will be authoring BOSH! The Cookbook, due for release in the UK and US (through publisher William Morrow) in 2018. The duo’s 10-month-old Facebook channel amassed over one million followers and their entirely vegan cooking videos—demonstrating recipes such as Falafel Cupcakes, PBJ Donuts, and Hot Fudge Chocolate Pudding Cake—have pulled in 300 million views to date. The book will be comprised of more than 100 plant-based recipes geared toward vegans and meat-eaters alike in an effort to simplify vegan cooking. “Henry and Ian are such exciting talents, both with extraordinary passion and energy, as well as the nous to make their vision a reality,” UK publishing house HQ’s senior commissioning editor Rachel Kenny said. “They are on the cusp of becoming the faces of the global movement towards plant-based eating.”