After a recent visit to Silicon Valley, Ian Proudfoot—the global head of agribusiness at the New Zealand branch of international financial firm KPMG—identified plant-based meat and dairy alternatives as major threats to animal agriculture in New Zealand. During his trip, Proudfoot visited vegan burger company Impossible Foods and several plant-based milk companies, including Ripple Foods—where he sampled the company’s pea protein-based chocolate milk that he found was indistinguishable from organic cow’s milk. “I believe that emerging forms of plant or cultured meat, egg, and dairy products,” Proudfoot stated in a blog post on networking platform Linkedin, “together with entirely new segments of plant-centred nutrition, will become a significant component of the global food system.” Proudfoot made a cautionary statement to the animal-agriculture industry, urging those engaged in producing milk and meat to evolve. The executive also pointed to major acquisitions of plant-based companies by corporations—such as Tyson and Danone—as a trend he believes will continue in the future and result in the increased availability of meat and dairy alternatives globally.
Photo courtesy of Impossible Foods
Want more of today’s best plant-based news, recipes, and lifestyle?
Get our award-winning magazine!