Supermarket Urges Shoppers to Take Vegan Challenge

UK’s Asda publishes a seven-day guide to eating vegan with tips, advice, and recipes.

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In the September issue of Asda Good Living Magazine, United Kingdom-based supermarket chain Asda published a feature titled “7 Day Vegan Challenge.” The story includes tips, advice, and recipes for readers who want to adopt a vegan diet. Additionally, Asda chef Andrew Johnson took the seven-day challenge himself and offers readers insight on how he removed animal products from his diet, along with recipes for plant-based dishes such as ratatouille and chickpea-based curry. “There are vegan versions of everything you can think of, from sushi to scrambled eggs, as well as alternative products like milk, cheese, and ice cream,” the feature, according to media outlet Live Kindly, said. Asda continues to capitalize on the growing trend of people choosing a vegan diet in Britain—which, according to The Vegan Society, increased by 360 percent since 2006.