Food corporation Danone aims to increase the global sales of its plant-based products from €1.7 billion ($1.9 billion) to approximately €5 billion ($5.7 billion) by 2025. Danone plans to achieve the company’s goals by prioritizing its plant-based holdings under its WhiteWave company, which includes vegan brands such as Silk, So Delicious, Vega, and Alpro. Danone also plans to debut new plant-based formulations of its flagship dairy products such as an almond milk-based Activia yogurt line. “We are developing our unique portfolio of health-focused and purpose-led manifesto brands, acting as a catalyst for consumer reach,” Danone CEO Emmanuel Faber said during a recent investment seminar in London. “Our growth strategy focuses on valorized innovations to address some of the fastest-growing trends, notably among the younger generations.” Francisco Camacho, the company’s vice president of essential dairy and plant-based products, added that Danone aims to “take plant-based to the max.” Danone acquired WhiteWave in 2016 for $12.5 billion to form conglomerate DanonWave and credited its new plant-based brands for a profit growth of $760 million in the third quarter of 2017.
Danone Aims to Triple Sales of Its Plant-Based Products by 2025
The food company wants to “take plant-based to the max” with new vegan versions of its dairy yogurts and existing plant-based brands.
October 24, 2018