What do you crave when you’re flying 35,000 feet in the air? Is it soda? Gin? What about a light, creamy, coffee-flavored liqueur made with oat milk, bourbon, and espresso? If you answered the latter, we have some good news: Outrageous, which makes a line of dairy-free oat milk cream liqueurs, has partnered with JetBlue.
That means the next time you step onto a JetBlue flight—whether you’re heading to Boston, New York, Los Angeles, or beyond—you’ll be able to enjoy a shot of neat Outrageous or ask for it to be mixed into a cocktail.
“At JetBlue, we’re always looking for new ways to delight our customers onboard—and that means bringing them products that feel fresh, fun, and worth discovering,” said Sven Singh, director of product at JetBlue.
“Oatrageous Oat Milk Liqueur is a great example of that,” he continued. “It’s the kind of unexpected, high-quality option we know our customers will enjoy, whether sipped on its own or as part of a cocktail.”
Oatrageous
The growing dairy-free market
The move makes sense. Right now, the dairy-free category is soaring. According to Grand View Research, by 2033, the market could reach nearly $96 billion in value, up from $36 billion in 2025.
Consumers are embracing dairy alternatives largely because they fit seamlessly into daily life. Unlike plant-based meat, these swaps don’t feel like a sacrifice. You can still order the iced matcha—just with dairy-free milk. You can still sip an espresso martini while watching your in-flight movie—just made with Oatrageous instead.
“Our partners at JetBlue have always been an airline genuinely excited about discovering what’s next and listening to their customers,” said JD Recobs, co-founder and CEO of Misunderstood Brands, the makers of Oatrageous.
“We remember flying JetBlue in 2015 and discovering products on that cart that stayed with us long after we landed, and that experience shaped everything about how we built Oatrageous,” he added. “We are incredibly proud to partner with JetBlue as they become the first and only airline to offer a dairy-free cream liqueur.”
Oatrageous has also been gaining momentum recently. At the end of 2025, just before the holidays, the brand landed a partnership with Walmart Florida, and this year it may expand into even more stores.
“Nearly 70 percent of the world is lactose intolerant, and for too long those consumers have been left out of one of the most indulgent categories in spirits,” said Recobs. “Oatrageous exists to change that—it’s delicious, versatile, and designed for everyone at the table.”
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Charlotte is a VegNews editor and writer based in sunny Southsea on England's southern coast.
