Paramore’s Hayley Williams’ Vegan Hair Dye Line Debuts at Sephora

Fans love her for power vocals and vulnerable lyrics. Vegans love her for her ethical prowess. Now, fashionistas can snap up her bright hair dye products at the world’s biggest beauty store. 


Hayley Williams, lead singer of pop-punk band Paramore, debuted her vegan and cruelty-free hair dye line, Good Dye Young, at Sephora’s online store this week. The products are available for online shoppers in both the United States and Canada, and come in semi-permanent colors such as hot pink Ex-Girl, yellow Steal My Sunshine, and orange Riot. The brand’s Poser Paste—a “hair makeup” that washes out with shampoo—will also be sold at Sephora and is available in eight colors, including four shades that launched last week: Rock Lobster, Kowabunga, Narwhal, and PPL Eater. “Listen, I know I’m emotional every day but I am emotional today,” Williams tweeted, upon the Sephora launch. The musician first teased the development of the Good Dye Young line in 2016 stating, “I can dye happy now.”

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